Wholesale toy supplier & sourcing desk — Chenghai, Shantou · since 2015
ToysWholesaler

Toy wholesaler & sourcing desk · Chenghai, Shantou

One-stop wholesale toy supplier from China, 6 categories & 5,000+ SKUs for your retail & brand orders.

ToysWholesaler consolidates classroom STEM, RC, summer water, yard games, nursery and pretend-play lines into one purchase order — with quality checks arranged per SKU and order, applicable documents and a quote back in one business day.

Since 2015Top-ranked Alibaba.com supplier · ChenghaiQuality checks arranged per orderPayment and shipping terms confirmed per order
Buyers reviewing water blasters and summer toys from the ToysWholesaler range
Quotes in 1 business day
400+containers shipped per year, with loading photos on request
5,000+active SKUs
80+countries served
400+containers a year
150+audited factories
78%repeat orders

The address matters

Chenghai, Shantou — the town that makes a third of the world's toys.

10,000+toy & accessory factories in the cluster
RMB 50 billionannual toy industry output
170+countries and regions reached

On the desk right now

SKUs buyers are quoting this month.

Live from the catalog — add any card to your inquiry list and send one brief for the whole shortlist.

How ordering works

Four steps from brief to container.

01

Send the brief

Category, market, quantity, timing. A photo or link helps; a complete brief gets a same-day start.

02

Shortlist + quote

Priced SKUs with MOQ, case pack, sample path and EXW / FOB terms - 3 business day.

03

Approve samples

Stock 3–7 days, color/pack 7–12, new development 12–20. Golden sample signs off production.

04

Order + shipment

Quality checks, loading records and SKU-level documents are arranged per order. Production timing is confirmed per SKU.

Why buyers consolidate here

The desk behind the catalog.

Numbers buyers can verify on the first order — inspection records, certificate packs and loading photos ship with the container.

01

One desk, six categories

Classroom STEM, RC wheels, summer water, yard games, nursery and pretend play on one purchase order, one packing plan and one container.

02

Quality checks follow the approved specification

Inspection steps and acceptance criteria are agreed per SKU and order. Third-party inspection can be arranged when required.

03

Compliance desk with real files

EN71, ASTM F963, CPSIA/CPC and EN IEC 62115 coordinated with SGS, Intertek and Bureau Veritas — per SKU, per market.

04

R&D that feeds your next quarter

Eight engineers and designers release ~200 new SKUs a year. Trend briefs reach strategic buyers 3–6 months before demand peaks.

05

Quotes in 1 business day

A complete brief returns a priced shortlist with MOQ, case pack, sample path and trade terms — not a catalog dump.

06

Seven languages, zero time-zone excuse

Sales speaks English, Spanish, Russian, Arabic, Japanese and Korean. Messages cross the night; answers wait for no morning.

What buyers say

Filed with the shipping documents, not the marketing deck.

They completed the agreed first-order inspection and sent the loading photos with the bill of lading. It is the file trail that keeps my replenishment calm.
Buying lead, US e-commerce account · ordering since 2019
One container, six categories, one document pack. Our landing-cost work dropped by half the season we consolidated here.
Importer & distributor · Manchester, UK
The compliance desk told us which SKUs would fail German retail before we paid for tooling. That conversation saved the project.
Educational toy brand · Munich, DE

For your buying context

Pick the route that matches how you buy.

Retail & distribution

Build a range with clear shelf roles.

Entry, core, feature and gift SKUs planned around your channel, case pack and replenishment cycle.

Retailer solutions →

Amazon & e-commerce

Marketplace-ready supply, fast re-orders.

Compliance files for marketplace approval, FBA-compatible cartons and 3–7 day re-ships on stock winners.

E-commerce solutions →

Schools & promotional

Program quantities with procurement files.

Multi-item kits, safety documentation and delivery windows tied to term dates and campaign dates.

Program purchasing →

Showroom, floor and fairs

Meet the products on a wall before they reach a container.

Buyers reviewing the toy product wall at the Canton Fair booth
Canton Fair, Guangzhou
Toy assortment on an exhibition display wall
Exhibition assortment wall
Buyers reviewing toy samples across the showroom table
Buyer visit, Chenghai showroom

Fairs on this year's calendar: Canton Fair (Apr & Oct) · Hong Kong Toys & Games Fair (Jan) · Spielwarenmesse Nuremberg (Feb) · Tokyo Toy Show (Jun) · Toy Fair New York (Mar). Or visit the Chenghai showroom any working day.

Documents by SKU

An EN71 report on a science kit does not cover an electric water gun.

We attach the file set to the selected product and destination market. Electric toys add EN IEC 62115 or equivalent battery and charger checks. Factory BSCI is a social-compliance result. It is not a toy safety certificate and it does not replace EN71, ASTM F963 or CPC.

Review trust and documents
MarketTypical filesWhat to confirm
EuropeEN71-1 / 2 / 3, CE DoC, REACH phthalates when the material requires itElectric toys may need EN IEC 62115
United StatesASTM F963, CPSIA, CPC, tracking labelProp 65 only if the buyer requires it
United KingdomBS EN71Not a substitute for a US CPC
Gulf / JapanGCC (G-mark), ST 2023 route for JapanConfirm at quotation, per SKU
FactoryBSCI / ICTI audit results, ISO 9001Social compliance, not a product test

Example first pages. Open a file, then ask for the applicable report for the selected SKU and destination market.

Paperwork, up front

Certificates coordinated per SKU and market.

Example files below; the applicable report for your SKU and destination market travels with the shipment.

EN71-1/2/3CE DoCBS EN71 / UKCAASTM F963CPSIA + CPCEN IEC 62115UN38.3BSCI / ICTI factoriesISO 9001

Before you enquire

Questions buyers usually need answered.

Is this an online store?

No. The inquiry list helps you collect products for a wholesale discussion. It does not show checkout prices, accept payment or promise stock. Quotations are issued per SKU with quantity tiers.

Can I start without a final SKU?

Yes. A category, reference image, target market, quantity or seasonal plan is enough for the first review. The sourcing desk returns a shortlist, not a catalog dump.

Can you support OEM or ODM?

Usually available: color change, logo, color-box language and carton marks from 1,000 pcs. New molds, electronics changes and licensed characters need a feasibility review. The quote states the route per SKU.

What are typical MOQ and sample times?

Mixed wholesale orders start from one carton; single-SKU runs are typically 300–1,000 pcs; OEM/ODM starts around 1,000–3,000 pcs. Stock samples dispatch in 3–7 working days; color or packaging samples 7–12; new development 12–20.

Does one test report cover the whole catalog?

No. Files are tied to the selected SKU and destination market. An EN71 report on a science kit does not cover an electric water gun. Electric toys add EN IEC 62115 or equivalent. Factory BSCI is not a product certificate.

What trade terms and payment should I plan for?

Shipping terms, payment method and quotation validity are stated for each order.

Ready when you are

Send the category, market and quantity. The desk replies with the shortlist, packing plan and ship window.

First reply within one business day. WhatsApp for quick questions; the RFQ form for structured briefs. No retail cart, no minimums you cannot see coming.

WAWhatsApp